"When your business plan is finished, your company is finished." The following pages will help you understand why you should write a business plan, components to include in a business plan, and how to use the plan internally to meet your business goals. ![]() We share it with the team constantly, but it is never done," says Tim Berry, president and founder of Palo Alto Software, maker of Business Plan Pro software, who blogs at. We've printed it out a dozen times and shined and polished it. "In my company, we've been working on the same plan for more than 20 years-we review it every month and revise it every year. In fact, more important to your business's future than having a 30-page, coil-bound plan to distribute is the business planning process that you undertake on a regular basis to hopefully keep your ship headed in the right direction without losing sight of your long-term destination. ![]() A business plan is never quite finished because you're always revising it, reviewing it, and building upon it. A great business plan is a living, breathing blueprint for your business that can help you navigate and manage your company while also helping potential investors, partners, lenders, and others understand your business strategy and your chances at success.
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